In 2009 Chris Raine decided to make a life changing decision and since then he hasn’t looked back. Now with over 30,000 followers to his organisation, Hello Sunday Morning, he continues to create his ideal world and be the change for the better. OHO spoke to Chris about his inspirational venture…

Why did you start HSM? And what have you wanted to achieve with it?

I started Hello Sunday Morning when I was 22 because I was tired of waking up most Sundays with a hangover and wanted to do something about it. So I took a year off drinking and shared what I learned through a blog called, Hello Sunday Morning. At the end of the year, a community of people who were looking for a similar understanding of why we drink and how we can change formed around that blog and recognising the sheer lack of support and technology to help people make better drinking choices, so a group of friends and I created an NGO to do just that. Four years later we have a community of 30,000 people who have done our 3-month program, but this is just the beginning. We have a very talented and ambitious team with our sights set on building an organisation that is bigger and more well-known than AA.

Can you explain any further developments currently taking place with the organisation?

I have been doing an MBA at Oxford for the year. The purpose of which has been to give the organisation a skill set to scale our work internationally. I’m excited to get back to work with the team full time with the goal of creating the best technology in the world around alcohol behaviour change and building a community of millions who use it.

Obviously, there are positive health impacts due to less alcohol consumption, but it goes deeper than that doesn’t it? Can you explain this?

Alcohol is a drug, a drug that we use for a lot of different reasons. Sometimes we end up using it too much in our lives and it costs us more than we are willing to pay for it – financially, emotionally, in relationships or otherwise. The goal for anyone who wants to change their relationship with alcohol is continuously [assessing] one’s understanding of why we are drinking and then seeking out ways to achieve the same outcomes without it. Ultimately, this is an individual journey but having a community behind you, such as Hello Sunday Morning, can support you through that process.

During the months of December and January there’s a lot of celebrating happening. How do you keep the message of HSM in the forefront during these periods?

We actually find that people are more likely to sign up during the summer period! I think it has something to do with the Christmas parties… Our goal is to have our brand there, in the background, for people to use when they want to change. That might be today or ten years from now, as more people sign up and use one of our programs, the more likelihood their friends or family will try it out as well.

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