Perhaps one of the best qualities of a successful social entrepreneur is the ability to develop new ways and means to achieve a community objective. The Western Desert Nganampa Walytja Palyantjaku Tjutaku Aboriginal Corporation, aka The Purple House, is doing just this in funding its Wellness program through the sale of Indigenous medicine products or ‘bush balms’.
Using local ingredients and knowledge from Central Australia, Purple House produces authentic balm rubs, moisturisers, lip balms and massage oils to sell at market. However their location in the remote heart of the country presents great difficulties in reaching profitable markets and customers. So with the help of volunteers to sell the balms at markets across Australia, Western Desert is increasing its ability to distribute its product and promote their enterprise by harnessing the power of willing and able folk, alerted through social networks of the internet. Not only does it generate greater revenue but draws the attention of a larger audience to their work of addressing issues associated with kidney disease and Indigenous health and wellbeing.
Western Desert’s volunteers have done a great job of spreading the produce and stories of Central Australia thus far, but they could always use more. If you, or someone you know, are interested in finding out more about this specific volunteer opportunity, please email [email protected]